UK terrestrial TV channel ITV was showing the England football team this evening. I wanted to watch the live stream so headed for itv.com. It looked pretty clear how to get to the footie:
Clicking the massive call-to-action got me here. Now I’m getting excited.
Watch all the action? SOLD! But hang on, what’s this?
OK, yes, I want to “watch England v Norway live”. Desperately, actually. But not yet:
At this point I felt that my journey must finally be reaching its conclusion. The page’s sole focus was the game I wanted to see. But how to see it?
So the link I needed was buried at the bottom of a paragraph of text on the fourth page of the site.
The live stream opened in a new tab, as part of the ITV Player site. I didn’t miss any goals.